Privacy policy

Privacy Policy

Last Updated: 28th December 2025

At AirPress Pro, we take your privacy seriously. This Privacy Policy explains how we collect, use, protect, and handle your personal information when you visit our website or purchase our products.

Who We Are

AirPress Pro is a trading name for our garment care products business. For any privacy-related questions, contact us at info.velvetpress@gmail.com.

Information We Collect

Information You Provide to Us:

  • Order Information: Name, billing/shipping address, email, phone number, payment details
  • Account Information: Email, password, order history (if you create an account)
  • Communication: Messages you send us via email or contact forms
  • Reviews: Name and feedback if you submit a product review

Information Collected Automatically:

  • Technical Data: IP address, browser type, device information
  • Usage Data: Pages visited, time spent on site, referring website
  • Cookies: Small data files stored on your device (see Cookies section)

How We Use Your Information

We use your personal data to:

  • Process Orders: Fulfil purchases, arrange delivery, send order confirmations
  • Customer Service: Respond to inquiries, handle returns, provide support
  • Marketing: Send promotional emails about products and offers (with your consent)
  • Improve Services: Analyse site usage, enhance user experience, develop new features
  • Legal Compliance: Meet regulatory requirements, prevent fraud, enforce terms

Legal Basis for Processing (GDPR)

  • Contract Performance: Processing necessary to fulfill your order
  • Legitimate Interest: Improving our services and preventing fraud
  • Consent: Marketing communications (you can opt out anytime)
  • Legal Obligation: Compliance with tax and accounting requirements

How We Share Your Information

We do not sell your personal data. We only share information with trusted third parties who help us operate our business:

  • Payment Processors: To securely process transactions (e.g., Stripe, PayPal)
  • Shipping Partners: To deliver your orders (e.g., Royal Mail, DPD)
  • Email Service Providers: To send order confirmations and marketing emails (with consent)
  • Analytics Services: To understand website usage (e.g., Google Analytics)
  • Customer Service Tools: To manage support requests

All third parties are contractually required to keep your data secure and use it only for specified purposes.

Data Security

We implement industry-standard security measures to protect your information:

  • SSL encryption for all data transmission
  • Secure payment processing (we never store full credit card details)
  • Regular security audits and updates
  • Restricted access to personal data on a need-to-know basis

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

Your Data Protection Rights (UK GDPR)

You have the following rights regarding your personal data:

  • Access: Request a copy of the data we hold about you
  • Rectification: Correct inaccurate or incomplete information
  • Erasure: Request deletion of your data (subject to legal obligations)
  • Restriction: Limit how we use your data in certain circumstances
  • Portability: Receive your data in a portable format
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Opt out of marketing communications anytime

To exercise any of these rights, contact us at info.velvetpress@gmail.com. We'll respond within 30 days.

Data Retention

We retain your personal information only as long as necessary:

  • Order Data: 7 years (for tax and accounting purposes)
  • Marketing Data: Until you unsubscribe or request deletion
  • Account Data: Until you delete your account
  • Analytics Data: Anonymised after 26 months

Cookies

Our website uses cookies to:

  • Remember your preferences and shopping cart
  • Analyse site traffic and user behaviour
  • Deliver personalised content and advertisements

Types of Cookies We Use:

  • Essential: Required for site functionality (e.g., shopping cart)
  • Performance: Help us understand how visitors use our site
  • Functional: Remember your preferences and settings
  • Marketing: Track effectiveness of advertising campaigns

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.

Third-Party Links

Our website may contain links to external sites. We're not responsible for the privacy practices of these third-party sites. Please review their privacy policies separately.

International Data Transfers

Your data may be transferred to and stored on servers outside the UK/EU (e.g., for payment processing or cloud storage). We ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses approved by the UK ICO
  • Adequacy decisions for countries with equivalent data protection

Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children. If you believe we've inadvertently collected such data, contact us immediately.

Marketing Communications

With your consent, we may send you:

  • New product announcements
  • Special offers and promotions
  • Tips for using your AirPress Pro

Opt-Out: Click "unsubscribe" in any email or contact info.velvetpress@gmail.com. You'll still receive order-related emails.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Significant changes will be communicated via:

  • Email notification to registered users
  • Prominent notice on our website

Continued use of our services after changes indicates acceptance of the updated policy.

Your Right to Complain

If you're unhappy with how we've handled your data, you have the right to lodge a complaint with:

info.velvetpress@gmail.com

We encourage you to contact us first so we can address your concerns directly.

Contact Us

For questions, concerns, or requests regarding your personal data:

Email: info.velvetpress@gmail.com
Subject Line: "Privacy Inquiry" for fastest response

We're committed to protecting your privacy and will respond to all inquiries within 48 hours.

Our Commitment to You

At AirPress Pro, transparency and trust are core to our values. We're dedicated to protecting your personal information and giving you control over your data. Thank you for trusting us with your garment care needs.